Campaign Manager – MDA

Campaign Manager

Job Purpose

The Campaign Manager will strategically design and execute multi-channel campaigns to accelerate digital adoption across Dialog’s platforms. You will focus on driving growth for e-sales, reloads, bill payments, self-care, and chatbot usage. The role requires a blend of creative strategy and data-driven execution to bridge gaps in user awareness, engagement, and conversion.

Key Responsibilities

• Strategy & Execution: Develop campaign strategies aligned with organizational goals, classifying objectives into Awareness, Education, Engagement, and Conversion.

• Creative Growth: Design effective “hooks” and “converters” to drive digital adoption through creative storytelling and cost-effective channels.

• Data-Driven Insights: Analyze consumer behavior and BI data to target the right audiences and capitalize on emerging e-commerce trends.

• Cross-Functional Leadership: Coordinate with Commercial, Marketing, Traffic Ops, and BI teams to ensure seamless campaign planning and execution.

• Platform Optimization: Leverage external touchpoints to augment the digitization journey and maximize the performance of in-app real estate (banners, artwork, etc.).

• Financial Management: Negotiate bank/voucher promotions, manage channel budgets, and conduct ROI analysis to ensure profitable growth.

• Performance Tracking: Prepare daily and weekly reports on revenue, traffic (DAU, MAU, Stickiness), and product profitability.

• Process Improvement: Establish SOPs for marketing planning and conduct transparent postmortems to share key learnings and optimize future performance.

The Person

• Education: Bachelor’s degree in Marketing, Business Management, or a related field.

• Experience: Minimum of 3 years of professional experience in marketing or business management within a reputable organization.

• Technical Skills: Proficiency in MS Office, BI Data Studio, and Meta/Google advertising tools.

• Core Competencies:

  • Strong strategic thinking and campaign planning skills.

  • Deep understanding of consumer behavior and data analysis.

  • Proven ability to manage budgets and perform financial impact assessments.

  • Excellent communication skills with the ability to coordinate across multiple departments.

  • A focus on driving sustainable, long-term behavioral change in digital users.

    More Details
    Company Name : Dialog Axiata
    Closing Date: 31/05/2026
    Company Website