Executive – Marketing & Business Development

Website Hayleys

Executive – Marketing & Business Development

Location: Colombo, Sri Lanka

Sector: Hayleys Construction & Engineering

About Hayleys Group

Hayleys Group is one of Sri Lanka’s largest and most diversified public conglomerates, maintaining a powerful global presence across sectors including manufacturing, agriculture, transportation, and leisure.

Hayleys Construction & Engineering delivers premier integrated building, façade, and interior solutions. Within this sector, Hayleys Engineering stands as an industry leader, leveraging over a decade of expertise to provide innovative, turnkey construction solutions for a diverse global and local clientele.

Core Responsibilities

Brand & Campaign Management

  • Strategy: Develop and execute brand strategies to strengthen market positioning and awareness.

  • Execution: Manage multi-channel marketing campaigns across ATL, BTL, and digital platforms.

  • Consistency: Maintain a unified brand identity and voice across all corporate touchpoints.

  • Internal Branding: Support employer branding and internal engagement initiatives.

Content & Digital Strategy

  • Platform Management: Oversee the company website and social media presence (LinkedIn, Facebook, Instagram, and YouTube).

  • Content Creation: Produce engaging posts, reels, newsletters, and thought-leadership articles.

  • Communication: Draft high-quality press releases, case studies, and corporate messages.

  • Performance: Monitor digital metrics and suggest data-driven optimizations.

Paid Media & Analytics

  • Lead Gen: Design and manage sponsored ads and brand awareness campaigns.

  • Optimization: Track KPIs (reach, CPC, CTR, and conversions) to refine ad spend and strategy.

Events & Collaboration

  • Events: Coordinate exhibitions, corporate activations, and promotional events.

  • Partnerships: Liaise with internal departments, creative agencies, and external vendors.

Candidate Profile

  • Education: Bachelor’s degree in Marketing, Business, or Communications. Full or partial professional qualification (CIM/SLIM) is a distinct advantage.

  • Experience: 2–3 years in Marketing or Branding, with a proven track record in digital campaign execution.

  • Technical Skills: Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.

  • Creativity: Strong copywriting and storytelling skills. Familiarity with Canva or Adobe Creative Suite (design and basic video editing) is preferred.

  • Digital Savvy: Understanding of SEO, SEM, and social media algorithms.

  • Communication: Exceptional command of English (written and spoken); proficiency in Sinhala is a plus.

How to Apply

If you have the drive to succeed in this dynamic role, please click “Apply Now” to submit your resume. We offer a competitive, performance-driven remuneration package and a rewarding career path within a global leader.

More Details
Company Name : Hayleys
Location : Colombo

To apply for this job please visit emdm.fa.ap1.oraclecloud.com.