Assistant Brand Manager

Assistant Brand Manager

Company Overview

Softlogic Brands (Pvt) Ltd, a fully owned subsidiary of Odel PLC, is one of Sri Lanka’s leading fashion and lifestyle retail companies. We represent a portfolio of globally renowned international fashion brands, acting as the franchisee for prestigious names such as Levi’s, Nike, Mango, Charles & Keith, Calvin Klein, Tommy Hilfiger, Armani Exchange, and many more. With a strong presence in the Sri Lankan fashion retail industry, Softlogic Brands continuous strives to bring the latest global fashion trends, innovative retail experiences, and customer-centric campaigns to the local market.

Job Profile

• Strategy & ROI: Responsible for developing, implementing, and managing brand marketing strategies to drive strong ROI. This includes shaping the company’s overall marketing mix and strategies.

• Brand Engagement: Collaborate closely with the Brands team to play a pivotal role in driving brand engagement.

• Presentations & Pitches: Develop compelling marketing presentations and pitch materials for internal and external stakeholders to help drive new ideas, programs, and themes.

• Relationship Management: Build and maintain strong relationships with local and overseas internal contacts to drive brand sales.

• Campaign Execution: Execute comprehensive marketing support for the brands through the effective deployment of ATL, BTL, and Digital campaigns.

• Market Research: Research new trends, marketing practices, and innovative consumer engagement techniques, while refining retail marketing strategies that align with broader company goals.

• Budgeting: Establish and manage budgets for all retail marketing programs and collaborate effectively with current retail accounts.

Requirements

• Age: Between 23–37 years.

• Education: A Bachelor’s Degree in Marketing Management, or an equivalent professional qualification such as CIM / SLIM.

• Experience: At least 2 years of experience in the Fashion Retail Marketing field in a middle management position.

• Mindset: Innovative, dynamic, and capable of working under tight deadlines in a fast-paced environment where your creativity will be challenged.

• Skills: Strong interpersonal skills coupled with an analytical mindset.

• Traits: Results-oriented with the ability to bring fresh, innovative ideas into the business.

How to Apply

If your profile fits the bill, please share your CV along with the contact details of 2 non-related referees to: careers@odel.lk

Closing Date: 2026-05-31